The relationship between businesses and their clients in is changing. It’s no longer characterized by providing a product or service that someone wants to buy. Consumers have a plethora of brands to choose from today – give them a reason to stay with you.
1. Recognize Birthdays
Everyone likes to be remembered on their birthday, and sending your customers a birthday card or birthday basket adds a personal touch to your customer relationship. Notions like these cause a person to be more likely to remember you – and choose you next time they are looking for a product or service that you are offering.
2. Offer Sneak Peeks
Another way to keep in touch with your customers as well as make them feel special is to give them previews into new products and services. This allows you to promote your new offerings and allows your customers to feel special as an exclusive group. Social media is a great platform for sneak peeks!
3. Meet in Person
Depending on the nature of your business it might be possible to meet your customers in person. This is especially important for B2B if you are hoping to get repeat business. However since the pandemic, more and more people are working from home. If that’s the case, you might want to take them out for a coffee or for lunch.
4. Ask for Feedback
An excellent way to get back in touch with customers after they have bought something from you is to ask for feedback. This not only maintains contact after the sale has gone through but can also give you valuable information about how you performed as a business.