We know that in order to convert prospects to loyal customers, we must build relationships and stay in touch. Although we know follow-up is key, the lack of time paired with our busy schedules often prohibits us from doing so as often as we ‘d like. Staying top of mind with your prospects doesn’t just have to be a grueling phone call or an email that will most likely not be read.. There are many easy ways you can stay on your prospects radar without wasting internal resources and time or overwhelming them. Don’t let lack of time or funds be an excuse for not staying top of mind. Chances are, if you aren’t following up and touching base on a regular basis – your competitor is.
Easy Ways To Stay Top Of Mind With Prospects
- Send an occasional email with relevant info & tips: Chances are you have some great content on your fingertips that you can share in a newsletter and/or email. Make sure if you are highlighting products and services that you also provide some educational and relevant content.
- Send a note card – A handwritten card still goes a long way in showing you took the time to personalize a message for the individual.
- Invite them to a networking or company event – Hosting an event at the office or attending an event in the community? Let your prospects know what you’re doing and offer up an invite to attend.
- Always send holiday cards/emails – People love to celebrate the holidays (Christmas, 4th of July, Halloween). Show you’re in the spirit and send holiday emails throughout the year.
- Engage on social media – Social media is a great place to interact and build a community with your prospects. Stumble across a great Tweet or article on LinkedIn? Retweet or favorite it. See an interesting Facebook post? Comment and like it. It takes no time, and can attract positive attention and help build better relationships.
- Deliver gifts – Whether its cookies, lunch, chocolates or even a personalized gift basket, they’ll remember and appreciate the thought.
If you have ever bought or sold a house, you know that closing gifts are a common courtesy provided by realtors. It’s a way for your realtor to thank you for your business and congratulate you on your new transition. The best closing gifts tend to be ones that are both thoughtful and practical, and which can be used as you settle in to your new home. In real estate referrals and repeat business are extremely important. Let’s face it, buying or selling home can be a painful experience, so let’s end it on a high note!
Less common, but still always appreciated, are closing gifts from clients to their realtors. It’s not generally expected that you will provide a closing gift to your realtor, since, after all, you are a paying customer. But if you really enjoyed your time working together and you know that your realtor went above and beyond for you, there’s no harm in showing a bit of extra gratitude with a gift. Here are some of the best closing gifts both to and from realtors.
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Without the tireless work of administrative professionals, offices could possibly fall apart. Make this Admin Day all about showing your thanks and gratitude for their great contributions. It falls on Wednesday, April 26 this year, so you’ve got some time to pick out the perfect, unique administrative professional gift!
So what do most Admins want? Based on polls, the top requests are money and paid time off. However, selecting a personalized, custom gift would be such a heartwarming touch and a great way to show them you took the time and effort. With Admin Day not for a few weeks, searching for the perfect personalized gift and even personalized gift basket is easy!
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The holidays are around the corner and if you’re wondering whether or not you should give your clients gifts, let’s clear up any doubt: you should. It’s always a good idea to show clients your gratitude. Yes, you’ve provided great value and service to them, but a nice token of appreciation can really help demonstrate that you care and appreciate their business. If your question is, “Should I?” The answer is yes. (more…)
